To raise awareness about reusable bags before I distributed the bags themselves, I used wheat paste to put up mini-posters all around the shopping center I would be distributing the bags in. I enlisted the help of my friend Greg so I could document the work, as well as make a quick getaway if necessary.
Part Two: Providing the Means
Making the Bags: I made several prototypes of a reusable shopping bag before coming up with the final design. I drew from my experiences with other reusable bags, and I also dissected several types of plastic bags. I also asked my friends/followers on social media to let me know what would make them more likely to use a reusable bag, so I could incorporate those features.
Distributing the Bags: I distributed the bags in the parking lot of the shopping center where I had put up the mini-posters. It was actually way more nerve-wracking than I anticipated. I cruised the parking lot for cars parked in such a way that I could pull up right next to the car and be facing the other car's driver's side door. I gently tied each bag to a different car's door handle, hoping I wouldn't set off an alarm!
Part Three: Interacting and Encouraging
In order to engage the community and encourage the use of reusable bags (both the ones I distributed and otherwise), I created a blog and a twitter account to disseminate information about plastic and reusable bags. I also asked the recipients of the bags to tweet pictures of themselves to @goodjobbag.
additional project material:
creative caffeine
issue editorial
regular reading/social issues
prezi presentation
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